Logomark Design

Elan is a high-end clothing boutique that offers custom, handmade garments. The owners approach to design is taking the classic silhouettes of the past and moving them forward. Hence the name Elan, the french word for ‘momentum’.

They reached out in need of a logo design that would represent the sophistication and refinement of their clothing designs. This presentation showcases the lettering created for the logotype and some of the ways it can be applied to branding assets.