Pops-A-Wheelie is a vegan popsicle company founded by two cycling-enthusiast brothers. They create “indulgent-friendly” snacks for all ages to enjoy after a day of fun in the sun. Whether popping wheelies outside, cycling professionally, or simply trying to beat the heat, Pops-A-Wheelie popsicles are made for everyone.

The owners sought a visual identity that would elevate their brand while supporting growth and expansion. Their top priority was a fun and cheerful design that could bridge the gap between all age groups. With an affinity for all things vintage, they also wanted the design to feel modern and fresh. This playful style guide was created to showcase their visual branding.