Pops-A-Wheelie is a vegan popsicle company founded by two cycling enthusiast brothers. They make “indulgent friendly” snacks for all ages to enjoy after a day of fun and sun. Whether popping wheelies outside, cycling professionally, or simply trying to beat the heat, Pops-A-Wheelie popsicles are for everyone.

The owners sought a visual identity that would elevate their brand while growing and expanding their company. A fun and cheerful design that bridges that gap between all age groups was their top priority. They have an affinity for all things vintage but still wanted the design to be modern and fresh. This playful style guide was created to present their visual branding.