Logomark Design
Elan
Élan is a high-end clothing boutique that offers custom, handmade garments. The owners’ design approach centers on taking the classic silhouettes of the past and moving them forward—hence the name Élan, the French word for “momentum.”
They reached out seeking a logo design that would reflect the sophistication and refinement of their clothing. This presentation showcases the lettering created for the logotype, along with examples of how it can be applied to various branding assets.
