APPAREL DESIGN

Fight Evil. Buy Plants. & Plant One on Me

These designs were illustrated and hand-lettered for a plant shop that needed artwork for t-shirts and other merchandise. The client provided the phrases along with a general idea of what she had in mind.

In the composition for “Fight Evil, Buy Plants,” the plants break through the inner circle and intersect with the text to create a clear reading direction while adding life and depth—as if the plants are thriving so much they’re bursting out of confinement. I suggested limiting the color palette to two shades of green to reduce printing costs while still allowing for detailed illustration. A simple, legible spurred serif in all capitals was drawn to balance the complexity of the illustration.

“Plant One On Me” is a simpler, more playful design. The client wanted something that referenced vintage baseball jersey lettering. I used monoline lettering to introduce a modern touch and outlined the shape of the monstera leaf to emphasize its heart-like form and its connection to the text.


 

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